Selling into the United States

156records

What it rests on
A22 on a primary document or a measured outcome
B134 on our own systematic observation
C0 on named expert judgement
D0 on inference or a single instance
How current it is
Verified to September 9, 2026Every record here is rechecked on its own clock. The oldest reading in this brief was taken August 4, 2026; the dial shows how far through its interval the record closest to expiring has run.
Extra rules by where you are coming from

These sit on top of the general rules for the United States. They do not replace them.

What we have not done

Everything here was gathered for these categories:

  • Beauty & personal care
  • Food & snacks
  • Health & medical products
  • Consumer electronics
  • Home, furniture & kitchen
  • Apparel & accessories
  • Baby & child
  • Toys, games & hobby
  • DIY, tools & building
  • Sports & outdoor
  • Automotive & mobility
  • Lawn, garden & plants
  • Household & home care
  • Agriculture & livestock (upstream)
  • Ingredients & materials
  • Beverages
  • Tobacco, vape & cannabis
  • Pet
  • Packaging & labelling

Rules written for a category we have not read may bind you and are not in this brief. This market is on a refresh cycle, so records here are rechecked rather than left to age. Nothing in this brief carries a named expert's judgement yet, so every reading is a document or a measurement, never somebody's experience of selling here.

Will stop you

12 records

Get these wrong and the product does not ship, or it ships and comes back.

Facility registration renews every two years
Beauty & personal careU.S. Food and Drug Administration

Cosmetic manufacturers and processors must register their facilities with FDA and renew that registration every two years.

Registration is a standing obligation with a clock on it, not a one-time filing.

97A
Every product listed with FDA, ingredients included
Beauty & personal careU.S. Food and Drug Administration1 caveat

The responsible person must list each marketed cosmetic product with FDA, including its ingredients, and provide updates annually.

Every SKU you ship into the US carries a filing, and a reformulation is a filing event.

97A
FDA can recall a cosmetic and suspend the facility
Beauty & personal careU.S. Food and Drug Administration

FDA can order a mandatory recall of an adulterated or misbranded cosmetic likely to cause serious harm, and can suspend a facility’s registration, after which distributing product from that facility in the United States is a prohibited act.

One suspended registration stops the whole line, not one SKU, so your manufacturer’s compliance is your commercial risk.

95A
Sunscreen is a drug in the US, not a cosmetic
SuncareU.S. Food and Drug Administration5 caveats

FDA regulates sunscreens as it does other nonprescription drug products, holding them to safety and effectiveness standards rather than treating them as cosmetics.

A Korean SPF product crosses the border as a drug, which is a different filing, a different label and a different timeline from the rest of your range.

95A
Buying or selling fake reviews is a finable offence
U.S. Federal Trade Commission+1

A Federal Trade Commission rule effective 21 October 2024 prohibits the sale or purchase of fake consumer reviews and testimonials, including AI-generated ones and those from people with no actual experience of the product, and allows the FTC to seek civil penalties against knowing violators.

Seeding a US launch with reviews is no longer a growth tactic with reputational downside, it is a rule with a fine attached, and the agency named AI-generated reviews explicitly.

95A
A Korean plant is a US facility under MoCRA
from South KoreaBeauty & personal careU.S. Food and Drug Administration

A Korean plant that manufactures or processes cosmetics distributed in the United States falls inside the FDA’s definition of a facility, which is written around where the product is sold rather than where the plant stands.

Contract manufacturing in Korea does not put you outside the US registration regime; it puts your manufacturer inside it.

90A
Undeclared milk leads US allergen recalls
Food & snacksUS Food and Drug Administration

Among United States food recalls where an undeclared allergen is named, the allergen named most often is milk, on 31% of them. In order: milk 31%, soy 17%, wheat 15%. Counted across 9,253 allergen mentions in 6,665 records; one record can name more than one allergen.

This is the label check to run before a print run, ranked by what actually gets brands pulled.

80B
US food recalls: microbiological leads
Food & snacksUS Food and Drug Administration

Microbiological is the reason given for 49% of United States food recalls, ahead of undeclared allergen at 31%: 12,319 of 25,042 enforcement records whose stated reason could be classified. The wording is FDA’s; the grouping is ours and is reproducible from the patterns in src/openfda.mjs.

It is the failure most likely to end a US launch, named by the agency that ends them.

80B
44% of US food recalls are Class I
Food & snacksUS Food and Drug Administration

44% of United States food recalls are Class I, the class FDA uses when there is a reasonable probability that the product causes serious harm or death: 12,837 of 29,273 classified enforcement records since 2012.

Class share tracks how bad the failures are, where a raw recall count mostly tracks how hard anyone looked.

80B
US drug recalls: sterility or process leads
Health & medical productsUS Food and Drug Administration

Sterility or process is the reason given for 50% of United States drug recalls, ahead of potency or formulation at 18%: 8,305 of 16,739 enforcement records whose stated reason could be classified. The wording is FDA’s; the grouping is ours and is reproducible from the patterns in src/openfda.mjs.

It is the failure most likely to end a US launch, named by the agency that ends them.

80B
10% of US drug recalls are Class I
Health & medical productsUS Food and Drug Administration

10% of United States drug recalls are Class I, the class FDA uses when there is a reasonable probability that the product causes serious harm or death: 1,733 of 17,859 classified enforcement records since 2012.

Class share tracks how bad the failures are, where a raw recall count mostly tracks how hard anyone looked.

80B
9% of US medical device recalls are Class I
Health & medical productsUS Food and Drug Administration

9% of United States medical device recalls are Class I, the class FDA uses when there is a reasonable probability that the product causes serious harm or death: 3,617 of 39,634 classified enforcement records since 2012.

Class share tracks how bad the failures are, where a raw recall count mostly tracks how hard anyone looked.

80B

Will cost you

52 records

Survivable, but you pay for it in margin, rework or returns.

Show 40 more

Will slow you down

83 records

Not fatal. Enough to make a launch feel harder than it should.

Show 71 more

Worth knowing

9 records

Narrow, but it has bitten someone.

Take this brief

  • US.jsonEvery United States record with its evidence and falsifier.
  • US.mdThe same brief as markdown, written to paste into a model.

Free to quote, cite and act on; not to resell. Licence and source terms. Cite as: The Orbt Market Index 0.1.0, Orbt, https://doi.org/10.5281/zenodo.22679129, retrieved September 9, 2026. If a record here is wrong, its falsifier tells you exactly what to send to hello@tryorbt.com.