Publications
3 publications
The Recommendation Economy
Most GEO advice tells brands to fix llms.txt, schema, and crawler settings. Across 30+ studies and hundreds of millions of AI citations, those tactics show weak, null, or negative effects. What actually predicts an AI recommendation is third-party authority: YouTube mentions, Reddit, reviews, editorial coverage, and branded search. GEO is brand building with a technical floor.
Read the study- Market Intelligence
The research behind orbt
Why we built an AI growth strategist instead of another dashboard: the decision a brand actually faces, what a border does to it, why dashboards, consultants, and raw AI each fail structurally, and the checklist a real answer has to pass. Every number traces to a named source.
- Company
orbt raises its pre-seed round, led by Mashup Ventures
The news and the story behind it: who backed us and why, how Meet the Drapers and a US supplement pilot got us here, and the standard we are holding ourselves to. Investor and founder quotes included.
