Fortune-500 strategy, for every brand

How orbt started

We built orbt to give growing brands the intelligence of a top consulting engagement, continuously, at a fraction of the price.

In 2025 our founder Josh saw a gap between how people consume information and how it gets delivered. People want intelligence that is unbiased, accurate, and bite-sized. After hundreds of interviews with founders, operators, and investors, that pointed to something bigger: the brands that need real strategy the most are the ones priced out of it. A McKinsey-style engagement runs $500K to $2M and lands as a single deck.

orbt changes that. Our AI researches a brand deeply, then delivers decision-grade strategy and recommendations continuously, improving as the market moves, straight into your Slack. McKinsey delivers a deck once.

We ran a three-week daily-strategy pilot with a $5M US supplement brand through its rebrand. The briefs surfaced a growth channel the team had not considered, cut competitor research to a two-minute daily read, and sales roughly doubled after the relaunch. The full case study is here, attribution included.

We are a young, talent-dense team out of Korea University, Seoul National University, and Utah State, with product experience from BeReal, Puma, and the Analytics Solutions Center at Utah State. We placed Top 4 globally at Meet the Drapers, the youngest team ever to do it, ranked #1 in AI Security in Korea, and we are backed by Mashup Ventures, a leading Korean VC.

Our mission is to give every business the strategy that used to be reserved for the Fortune 500, without the seven-figure price tag or the six-month wait.

Josh, Sunny, Dane, and the orbt team