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Expensive to get wrongUnited StatesBeauty & personal care

The category sells on ingredients it does not explain

29% of 42 beauty storefronts selling into the United States link any ingredient or formulation page from their homepage, against 81% linking a brand story page and 55% linking a rewards or referral programme.

Ingredient language is what this category competes on and almost none of it is one click from the front door, so the shopper who wants to know what is in the bottle is sent to a product page, a review site or a search engine, and whoever answers there takes the trust.

86

86 of a possible 90Tier B, systematic first-party observation. Nothing at this tier is allowed past 90, however good it looks.

Verified September 9, 2026Rechecked every 120 days, next by January 7, 2027.

Norm

Held since August 5, 2026What is expected behaviour here. The earliest date we are willing to say this held. It may well have been true before that; we do not backdate a record past the evidence we have read. Supported, version 1.

This entry is wrong if

A repeat run finds more than 35% of these storefronts linking an ingredient or formulation page from the homepage.

Written before the record was published, not after. If you can show this, send it to hello@tryorbt.com and the correction goes on the record with the entry.

Evidence

  1. Tier Bobserved-webn = 42

    orbt: Market Register commerce collector, run commerce-20260805140548

    Internal homepage links matched for ingredient, INCI, formulation and the Korean 전성분 and 성분 정보, against the same read for brand story and rewards on the same pages, so the three figures share every limitation and can be compared to each other even where the absolute level is a floor. Front-door links only: a published ingredient glossary that nothing on the homepage points to is not counted, which is the honest reading of the claim, since the finding is about what the shop puts one click away rather than about what exists on the server. Retailers are excluded from both origin groups: OLIVE YOUNG Global, Peach & Lily, Soko Glam, Stylevana. Their catalogues are other companies’ product copy, so counting them by the storefront’s own origin would put Korean listings inside the US-origin group. Run commerce-20260805140548.

    Read 2026-08-05 · CC BY · page hash 9a6ccfd5ea85

History

  1. v1created

    Derived from collector run commerce-20260805055659.

Append-only. Nothing in this list is edited or removed once written, including the entries that record our own mistakes. Every change to every record is on the corrections page, and the same log is in entries.json under revisions.

  • ingredients
  • navigation
  • transparency
  • efficacy
  • provision
  • beauty

Cite this entry

“The category sells on ingredients it does not explain”, The Orbt Market Index 0.1.0, entry omr:us:the-ingredient-page-is-not-on-the-front-door, retrieved September 9, 2026, https://tryorbt.com/markets/entry/us--the-ingredient-page-is-not-on-the-front-door. Dataset: https://doi.org/10.5281/zenodo.22679129

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Free to quote, cite and act on. Not to resell or redistribute — the sources ask that of us, and each one’s terms are named. Machine-readable: entries.json carries this record under the id omr:us:the-ingredient-page-is-not-on-the-front-door, with the same evidence and falsifier.

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