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Selling into Australia

32records

What this market can do to you
2 can stop a launch16 expensive to get wrong14 slows you down
What it rests on
A4 on a primary document or a measured outcome
B28 on our own systematic observation
C0 on named expert judgement
D0 on inference or a single instance
How current it is
Verified to September 9, 2026Every record here is rechecked on its own clock. The oldest reading in this brief was taken August 6, 2026; the dial shows how far through its interval the record closest to expiring has run.
Extra rules by where you are coming from

These sit on top of the general rules for Australia. They do not replace them.

ChinaAustralia2JapanAustralia2United StatesAustralia2GermanyAustralia2
What we have not done

Everything here was gathered for these categories:

  • Automotive & mobility
  • Consumer electronics
  • Sports & outdoor
  • Toys, games & hobby
  • Home, furniture & kitchen
  • DIY, tools & building
  • Food & snacks
  • Agriculture & livestock (upstream)
  • Lawn, garden & plants
  • Ingredients & materials
  • Health & medical products

Rules written for a category we have not read may bind you and are not in this brief. This market is on a refresh cycle, so records here are rechecked rather than left to age. Nothing in this brief carries a named expert's judgement yet, so every reading is a document or a measurement, never somebody's experience of selling here.

Will stop you

2 records

Get these wrong and the product does not ship, or it ships and comes back.

Australia bans the effect, not the intention
Office of Parliamentary Counsel (Federal Register of Legislation)

Section 18 of the Australian Consumer Law prohibits a person, in trade or commerce, from engaging in conduct that is misleading or deceptive or is likely to mislead or deceive, and the prohibition is written to the conduct and its likely effect without any element of intent or of actual consumer loss.

Copy that a team believed and a lawyer waved through still breaches this if an ordinary Australian buyer would be led into error, which makes the reasonable-reader test, not the drafting intent, the thing worth arguing about before launch.

94A
Cross into therapeutic goods and this standard stops
Office of Parliamentary Counsel (Federal Register of Legislation)

The Consumer Goods (Cosmetics) Information Standard 2020 does not apply to therapeutic goods within the meaning of the Therapeutic Goods Act 1989, and it applies to cosmetic products manufactured in or imported into Australia after the end of 180 days from its commencement.

The labelling rules a brand is working to are decided by a classification it does not control, so a claim added late in the artwork cycle can move the product into a different Act with a different regulator and a registration step that was never in the plan.

93A

Will cost you

16 records

Survivable, but you pay for it in margin, rework or returns.

Show 4 more

Will slow you down

14 records

Not fatal. Enough to make a launch feel harder than it should.

Show 2 more

Take this brief

  • AU.jsonEvery Australia record with its evidence and falsifier.
  • AU.mdThe same brief as markdown, written to paste into a model.

Free to quote, cite and act on; not to resell. Licence and source terms. Cite as: The Orbt Market Index 0.1.0, Orbt, https://doi.org/10.5281/zenodo.22679129, retrieved September 9, 2026. If a record here is wrong, its falsifier tells you exactly what to send to hello@tryorbt.com.

Filter the full register by AustraliaHow these records are made