2records
This is a first pass, not a complete map of the market. Absence of a record here is not evidence that nothing applies. Nothing in this brief carries a named expert's judgement yet, so every reading is a document or a measurement, never somebody's experience of selling here.
Survivable, but you pay for it in margin, rework or returns.
No single language reaches half of the Gambia. The widest is English at 40%, then Mandingo at 29% and Mandingo at 29%. 1 language holds official status nationally or in at least one region.
Which language leads on the pack decides how much of the market can read what it is buying.
Not fatal. Enough to make a launch feel harder than it should.
29% of the Gambia speaks Mandingo and 5% can read it, so an audience that size is reachable in audio and video and not on a label.
A language most of its speakers cannot read is a broadcast audience, not a packaging decision.
Free to quote, cite and act on; not to resell. Licence and source terms. Cite as: The Orbt Market Index 0.1.0, Orbt, https://doi.org/10.5281/zenodo.22679129, retrieved September 9, 2026. If a record here is wrong, its falsifier tells you exactly what to send to hello@tryorbt.com.