The Cosmetic Products Enforcement Regulations 2013 make it an offence to contravene the labelling and product-claims articles of the assimilated Cosmetics Regulation, and a person convicted on indictment is liable to a fine not exceeding £20,000 or to imprisonment not exceeding twelve months, or to both.
The pack copy sign-off that sits with a marketing manager in most companies is, in this market, a decision with a custodial sentence attached to it, which is an argument for who reviews artwork rather than an argument about wording.